Promotional Consideration: Play to lose

July 6th, 2008

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As it did with My Word Coach, Ubisoft sees a lot of potential in My Weight Loss Coach (My Health Coach in Europe), putting enough money behind the nutrition and fitness trainer's marketing allot to support several print and television advertising campaigns worldwide. The publisher has timed the title's release and its promotional push perfectly, too, riding the exercise-game wave set in motion by Wii Fit.

In this edition of Promotional Consideration, we look at several of those My Weight Loss Coach advertisements to pick out the goofy details and voice our trivial complaints. Eat a light lunch, run up a flight of steps, and meet us after the break for the ads!

Gallery: My Weight Loss Coach

Continue reading Promotional Consideration: Play to lose

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