Report: Average CoD World at War player has spent $9 on DLC [update]

Posted by Mister-X on October 21st, 2009 at 04:43pm

If there were any doubt left in your mind that Call of Duty is a popular franchise, a recent report from Gamasutra should firmly cement the fact in your mind. According to the piece, Call of Duty: World at War's three DLC packs digitally pushed 6.5 million units between March and mid-August of 2009 across the Xbox 360 and PlayStation 3 consoles.

As you might imagine, those kind of numbers add up to a lot of extra revenue for the mega-publisher - the piece approximates a cool $45 million. Taking that one step further, the average cost of each box of CoD: WaW sold at retail becomes $65. We're not sure if that number accounts for the chunk taken out by Microsoft and Sony respectively for distribution, but even cut in half that's still a nice chunk of change.

So today, we'd like to officially announce that we're changing the site's name to Call of Duty: Joystiq. Call it a strategic business move - it's all about brand recognition, people!

Update: To be clear, the $45 million number is an approximation by Gamasutra, put together with information from NPD, EEDAR, and Activision PR. It was apparently calculated by taking 65% of 7 million units at $10 a piece, without accounting for giveaways or bundles.

Report: Average CoD World at War player has spent $9 on DLC [update] originally appeared on Joystiq on Wed, 21 Oct 2009 15:43:00 EST. Please see our terms for use of feeds.