Guitar Hero co-founder expects DJ Hero to have slower initial sales

Posted by Mister-X on October 25th, 2009 at 04:30pm

It's rare that we hear anything but doe-eyed optimism from publishers of yet-to-be-released games -- however, Activision's Kai Huang, co-creator of the Guitar Hero franchise, recently voiced some fairly realistic expectations for the upcoming disc-spinning rhythm title, DJ Hero. "We're expecting this to be the type of game that may come out of the gate a little bit slower, but continue to grow over time," Huang explained during a speech at the PLAY Digital Media Conference in Berkeley.

Huang mentioned that while overall sales will be bolstered by the Hero part of the game's moniker, the DJ portion may scare potential players off -- causing Activision to focus on in-store demos to push the product on passersby. If we were unenlightened of DJ Hero's existence, we'd probably be snared by the siren call of the demo unit's mash-up of "Hollaback Girl" and "Give it to Me." Curse you, Stefani/James!

[Via VG247]

Guitar Hero co-founder expects DJ Hero to have slower initial sales originally appeared on Joystiq on Sun, 25 Oct 2009 15:30:00 EST. Please see our terms for use of feeds.