Sony pushes profitability goal back to 2013

Posted by Mister-X on November 19th, 2009 at 11:15am

Apparently unwilling to accept the cold, hard scientific fact that the world will end in December of 2012, Sony has announced that it plans to be profitable and operating at a five percent margin by March of 2013, according to the Washington Post. Though the company originally hoped to hit the goal by March of 2008, an economic-collapse-shaped wrench was tossed into the works of that particular plan.

As you might imagine, the PlayStation division is a big part of Sony's profitability strategy, and the company says it hopes to have that part of its business in the black by next year, partially on the back of digital distribution. Sony's targeting 300 billion yen (around $3.4 billion or 1.7 billion copies of the Andy Dick PAIN DLC) in digital sales by March 2013, which would amount to six times what it pulled in this year.

Sony pushes profitability goal back to 2013 originally appeared on Joystiq on Thu, 19 Nov 2009 10:15:00 EST. Please see our terms for use of feeds.