FIFA 10 Ultimate Team DLC pitched amid sales surge

Posted by Mister-X on December 1st, 2009 at 10:30pm

FIFA 10, the latest iteration of EA Sports' biggest global franchise, itself based on the world's most popular sport, is selling well. That's an understatement. Worldwide, EA estimates game sales have surpassed 4.5 million units since the October 1 launch, including a so-called record-setting first week, in which 1.7 million units were sold in Europe to make FIFA 10 the world's "fastest-selling sports video game." What better time to announce that the game will receive a fresh pair of legs?

EA today announced the pending release of FIFA 10 Ultimate Team, a DLC management mode -- introduced to the series last year (and ported to this year's slumping Madden game) -- that has been made over with a "redesigned chemistry system built around player relationships." Think: God game governing platonic dating-sim played with a deck of cards, and ... you're there. Come February, Ultimate Team will be available for download for 400