Take-Two: Borderlands franchise ‘important’ and ‘long-term’

After being recognized as the year's fastest-selling new IP and its developer calling a sequel a "no-brainer," Borderlands is "showing every sign of becoming an important, long-term franchise" for publisher Take-Two Interactive. That comment was made today by company chairman Strauss Zelnick, during the same earnings call in which a considerable delay for another important franchise title, Max Payne 3, was disclosed.

But really, who cares about Max "I don't need an intervention" Payne when faced with the prospect of Borderlands: The Clap Trap Chronicles?