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Halo 3, PS2 get nods from AdWeek for best commercials of the decade

December 16th, 2009 at 03:45pm Under Xbox 360

The average American viewed over 9 million advertising messages over the past decade — logically, a few would stick out in your mind as being better than the rest. Advertising trade publication Adweek recently voted on the best piece of video marketing to be released this decade. Two video game ads you might remember made the final nominees: “Diorama,” for Halo 3, and “Mountain,” for the PlayStation 2.

Sadly, both of these ads lost to Honda’s “Grrr” ad — if only Sony’s “Horrifying, Reverse-Weeping Baby” spot had made it into the list of nominees, the company could have brought home the gold.

[Via IndustryGamers]

JoystiqHalo 3, PS2 get nods from AdWeek for best commercials of the decade originally appeared on Joystiq on Wed, 16 Dec 2009 14:45:00 EST. Please see our terms for use of feeds.

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Nintendo’s holiday Wii ad is pretty funny

December 8th, 2009 at 05:45pm Under Wii / Nintendo

This latest ad from Nintendo isn’t the usual we’ve come accustomed to seeing from The Big N. For one, it lacks any celebrity presence whatsoever. Second, it’s the most original ad we’ve seen from Nintendo since the hilarious Punch-Out!! commercial. Finally, we’re just really into disappointed father figures. It’s kinda our thing.

Head past the break to check out the ad.

[Via GoNintendo]

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Joystiq NintendoNintendo’s holiday Wii ad is pretty funny originally appeared on Joystiq Nintendo on Tue, 08 Dec 2009 16:45:00 EST. Please see our terms for use of feeds.

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New Super Mario Bros. Wii advertised in Japan with less-than-super play

November 16th, 2009 at 05:15pm Under Wii / Nintendo

While we’re all playing New Super Mario Bros. Wii, tossing our friends into bottomless pits and reacquainting ourselves with the Koopalings, Japanese Wii owners are still waiting for the game’s December 3 release date. For now, instead of the game, they get … these commercials, featuring people dressed in inexplicable, matching bohemian outfits, playing NSMB Wii with a lot of excitement and not too much skill.

Siliconera notes that the game’s ostensible banner feature — multiplayer — is totally missing from these ads, in favor of presenting the experience as something that’s easy to get into. We suppose if you’re really terrible at Mario games (a plight with which we sympathize), you don’t want to be reminded that other people have an easy way to witness your terribleness. Still, we think the tentative play emphasizes the sense of discovery that is so wonderful about the first trip through any Mario level.

[Via Siliconera]

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Joystiq NintendoNew Super Mario Bros. Wii advertised in Japan with less-than-super play originally appeared on Joystiq Nintendo on Mon, 16 Nov 2009 16:15:00 EST. Please see our terms for use of feeds.

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Super Mario Galaxy commercial brings a tear to our eye

October 30th, 2009 at 05:00pm Under Wii / Nintendo

We’re not afraid to admit that Ed Peduzzi’s Super Mario Galaxy commercial gets us all misty. It’s a powerful combination of Sigur Rós’ “Hoppípolla” and the classic footage of Nintendo’s Italian plumber, crescendoing in a mighty display of Super Mario Galaxy that really gave our heart strings a tug. Check it out for yourself past the break and if you don’t get goosebumps, well you just may be a soulless husk of a human being.

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Joystiq NintendoSuper Mario Galaxy commercial brings a tear to our eye originally appeared on Joystiq Nintendo on Fri, 30 Oct 2009 16:00:00 EST. Please see our terms for use of feeds.

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Left 4 Dead 2 commercial hits a home run … for GameStop

October 27th, 2009 at 01:00am Under Xbox 360

Okay, we won’t deny it — the first TV spot for Left 4 Dead 2 is pretty cool. After all, it’s got the four survivor characters in a baseball stadium filled with the infected undead, one of which gets knocked into the bleachers (or at least a few feet through the air) by a baseball bat. But as much as it’s an advertisement for the game, it’s also one for GameStop, driving home the fact that the American baseball bat is available only through pre-order at the retailer. Good for them!

It’s a bit of a downer, though, for those who’ve reserved the game elsewhere. Or what about the people who just walk into a store on release day to snap up a copy? We’ve got it! The next ad should feature the survivors being ripped apart by zombies, with the tagline “Pre-order or Die!” We mean, a company’s eventually going to go there someday, right?

JoystiqLeft 4 Dead 2 commercial hits a home run … for GameStop originally appeared on Joystiq on Tue, 27 Oct 2009 00:00:00 EST. Please see our terms for use of feeds.

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Borderlands gameplay ad flaunts art style

October 15th, 2009 at 08:00pm Under Xbox 360

Borderlands is working its art style to the max — so strange to look back at the original design now — in this TV spot for the FPS-RPG lovechild. And how about all that actual gamepley footage, huh? Imagine selling a game based on that … How risqué!

With five days to go until launch, the game’s success is one of the bigger question marks this holiday season. Thankfully, for Borderlands’ sake, so many big games have left the arena that a new IP (no, not internet protocol) just might stand a better-than-average chance in the marketplace. At the very least, the box art is sure to grab attention on retail shelves. Go on, Claptrap, we believe in you.

JoystiqBorderlands gameplay ad flaunts art style originally appeared on Joystiq on Thu, 15 Oct 2009 19:00:00 EST. Please see our terms for use of feeds.

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Brutal Legend ad commercializes Eddie Riggs for television

October 13th, 2009 at 03:00pm Under Xbox 360

The marketing leading up to Brütal Legend’s Rocktober 13 release date (hey, that’s today!) has been unlike any Tim Schafer game to date — a steady stream of content from the game on top of the occasional live-action short. And now, Schafer’s biggest project is taking the marketing machine to the boob tube (we’ve embedded the ad after the break, via YouTube) with a ‘Hell yeah!’-laden ditty.

The bad economy paired with Brütal Legend’s same-day release alongside Uncharted 2 means EA needs to get the word out. Hopefully Eddie Riggs’ repeated phrase will do the trick.

[Via Wired]

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JoystiqBrutal Legend ad commercializes Eddie Riggs for television originally appeared on Joystiq on Tue, 13 Oct 2009 14:00:00 EST. Please see our terms for use of feeds.

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Bayonetta’s ‘non-stop climax action’ briefly goes live-action in new commercial

October 12th, 2009 at 10:30am Under Xbox 360

With Bayonetta out in Japan on October 29, Sega is beginning to market the game aggressively with (of course) the downloadable demo, but also a new Japanese TV commercial (after the break) featuring the debut of the theme, “Something Missing” by MiChi. Will the Japanese audience respond to a woman in an undulating hair suit fighting demons? Brief footage of a real model dressed as Bayonetta couldn’t hurt, though the crowd at Tokyo Game Show suggested the game doesn’t really need help drawing attention.

Meanwhile, Platinum Games may be trying to divert some of that attention toward Sega. Not only does the (slightly less visually appealing) PS3 demo include a “Converted by Sega” screen in the introduction, Famitsu’s infobox for the game was updated in the last issue to include “PS3 port developer: Sega.” Either Platinum asked for those notices, or Sega’s really proud of the work it’s done.

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JoystiqBayonetta’s ‘non-stop climax action’ briefly goes live-action in new commercial originally appeared on Joystiq on Mon, 12 Oct 2009 09:30:00 EST. Please see our terms for use of feeds.

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Joystiq watches the Halo 3 ODST live action commercial (and so can you!)

September 4th, 2009 at 06:00pm Under Xbox 360

Sometimes, we want to show you the behind-the-scenes action at Joystiq HQ. Here are a few excerpts from when we first uncovered the live-action Halo 3 ODST commercial:

  • JC Fletcher: “Wow, glad I’m not in the ODST”
  • Andrew Yoon: “Holy **** @ ODST”
  • Randy Nelson “Awesome”

You too can marvel in its splendor after the break. And when you do, you’re likely to agree with Ludwig Kietzmann: “Where’s mah Halo moviez?”

[Thanks, Zach!]

Continue reading Joystiq watches the Halo 3 ODST live action commercial (and so can you!)

JoystiqJoystiq watches the Halo 3 ODST live action commercial (and so can you!) originally appeared on Joystiq on Fri, 04 Sep 2009 17:00:00 EST. Please see our terms for use of feeds.

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The Beatles: Rock Band visits Abbey Road

August 29th, 2009 at 12:30pm Under Wii / Nintendo

In a 30-second clip that we’re not exactly sure came from this decade, MTV Games/Harmonix preview upcoming music/rhythm game The Beatles: Rock Band by way of a big party on Abbey Road. No, we don’t mean the street itself, we mean that the enormously famous album cover got turned into a big ol’ 30-second party in celebration of the upcoming game. Other than a somewhat creepy faux John Lennon around the halfway mark, this commercial provides yet another reason to be more excited than ever for the day that the Dreamcast turns 10.
[Via Kotaku]

JoystiqThe Beatles: Rock Band visits Abbey Road originally appeared on Joystiq on Sat, 29 Aug 2009 11:30:00 EST. Please see our terms for use of feeds.

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