Dan-Rosensweig

Activision: Probably fewer ‘Hero’ SKUs next year, but next DJ, Guitar and Band lined up

November 13th, 2009 at 02:00pm Under Xbox 360

Activision may have “fewer SKUs” in 2010, but it still needs its Heroes to champion the financial cause. Guitar Hero brand CEO Dan Rosensweig tells MCV that the publisher is already working on the “next iterations” of Guitar Hero and Band Hero, and mentions that there will be “more” DJ Hero. Rosensweig makes no mention of the recently trademarked Drum Hero,

… it’s rather sad when game announcements border on non-news. Well, we might as well finish by saying that Madden NFL 11 will also release next year, along with all the other sports franchises.

JoystiqActivision: Probably fewer ‘Hero’ SKUs next year, but next DJ, Guitar and Band lined up originally appeared on Joystiq on Fri, 13 Nov 2009 13:00:00 EST. Please see our terms for use of feeds.

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Activision: Guitar Hero beat Beatles because it’s ‘fun as hell’

October 7th, 2009 at 08:30pm Under Xbox 360

We were just as perplexed as anyone when Guitar Hero 5 trounced The Beatles: Rock Band in the UK — where we hear the Fab Four is fairly popular still. Thankfully, Activision’s Guitar Hero business CEO, Rock ‘n’ Roll Dan Rosensweig, is there to explain it all. “The number one thing about Guitar Hero is that it’s fun as hell — it’s focused on the guitar, and the variety and value proposition — and the reviews are spectacular. So I guess we’re the only ones not surprised.”

Rosensweig went on to tell GamesIndustry.biz that “internally we always talked about the Fab Five – Guitar Hero 5 – was going to beat the Fab Four.” So, we’ve also discovered Activision’s real secret weapon that keeps it ahead of the competition: Hilarious wordplay.

JoystiqActivision: Guitar Hero beat Beatles because it’s ‘fun as hell’ originally appeared on Joystiq on Wed, 07 Oct 2009 19:30:00 EST. Please see our terms for use of feeds.

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