five

Nintendo sponsors British game show

July 2nd, 2009 at 11:15am Under DS

Nintendo has made a deal with UK TV station Five to fully fund one of its new shows, MCV reports. The Advertiser-Funded Programming deal means that Nintendo will pay for eight episodes of the new Britain’s Best Brain show, which subjects contestants to five tasks, each designed to test a different brain function: “memory, co-ordination, numeracy, recognition and risk.”

Obviously, we suspect Nintendo will use this opportunity as a promotional platform for the Brain Training series. If it were, say, Capcom looking for Britain’s best brain, there would be cause for concern. MCV notes that in-show product placement is illegal, meaning that Nintendo will have to relegate the DS mentions to ads.

Nintendo sponsors British game show originally appeared on Joystiq on Thu, 02 Jul 2009 10:15:00 EST. Please see our terms for use of feeds.