November 20th, 2009 at 05:00pm
Under Xbox 360
The Guardian reports that British Intelligence is looking for a few good men. Specifically, the Government Communications Headquarters (GCHQ) is running ads on the Xbox 360 dashboard and within Xbox games to recruit new members. The GCHQ, which works with both MI5 and MI6 (yes,
that MI6), seeks to recruit young people with an affinity for “quick thinking, problem solving and team work.” GCHQ believes that these criteria are “reflected in game-play experiences on Xbox.”
We’re expecting a new generation of foul-mouthed, teabagging James Bonds any day now.
British Intelligence recruiting Xbox gamers originally appeared on Joystiq on Fri, 20 Nov 2009 16:00:00 EST. Please see our terms for use of feeds.
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Tags: ads, advertising, british-intelligence, gchq, in-game-advertising
By Mister-X
Continue Reading British Intelligence recruiting Xbox gamers
November 12th, 2009 at 10:15pm
Under Xbox 360
Imagine this: you’re playing one of Splinter Cell Conviction’s many “choose your own torture” sequences, as described by Ubisoft’s Jeffrey Dickstein. As you’re slamming a terrorist’s face into a urinal, you might ask yourself, “is this the new Degree deodorant I should buy?” (Seriously, these are his words.)
This is actually the pitch Ubisoft delivered at Microsoft Advertising’s Gaming Upfront presentation in New York this evening. In-game advertising is rapidly growing, but has typically been relegated to sports and racing games. Splinter Cell Conviction breaks convention by being neither. Expect both static and video ads to appear throughout the environment — including during the game’s lengthy torture sequences. Perhaps they should take it one step further: Sam Fisher should grab a Coca-Cola bottle, smash it, and use the broken glass to kill a guy. Talk about refreshing!
In addition, Ubisoft showed potential advertisers the “heat maps” they created whilst developing the game. These maps highlight likely places players will go while playing. Advertisers will be able to place their ads in high-density areas, in order to ensure maximum exposure to their brands while in the game world. Considering Splinter Cell is a stealth game, don’t be too surprised to see ads inside of the conveniently accessible (not to mention remarkably roomy!) air ducts.
Splinter Cell Conviction to feature in-game advertising during torture scenes originally appeared on Joystiq on Thu, 12 Nov 2009 21:15:00 EST. Please see our terms for use of feeds.
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Tags: in-game-advertising, massive, microsoft-advertising, splinter-cell, splinter-cell-conviction, ubisoft
By Mister-X
Continue Reading Splinter Cell Conviction to feature in-game advertising during torture scenes
