nielsen
November 3rd, 2009 at 12:00am
Under Xbox 360
Stat-tracking firms The Nielsen Company and Electronic Entertainment Design and Research (EEDAR) are teaming up to deliver “unprecedented insight into the video games industry.” Nielsen’s data, which has brought plenty of controversy on its own, will be integrated into EEDAR’s GamePulse subscription service. Nielsen gathers its data from 1,200 “active gamers” through a weekly survey, while EEDAR data mines and organizes using various categories.
The data will be combined beginning in March of 2010 and be available to both Nielsen Video Game Tracking and EEDAR subscribers. This may not mean much to the average gamer, but to stat-obsessed executives and folks in marketing departments, this is like licking triple-chocolate ice cream covered in bacon and honey.
Nielsen and EEDAR join forces to provide ‘unprecedented’ game tracking data originally appeared on Joystiq on Mon, 02 Nov 2009 23:00:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Continue Reading Nielsen and EEDAR join forces to provide ‘unprecedented’ game tracking data
Tags: business, eedar, nielsen, statistics, stats
By Mister-X
Continue Reading Nielsen and EEDAR join forces to provide ‘unprecedented’ game tracking data
August 11th, 2009 at 03:00pm
Under Wii / Nintendo
We imagine those six multicolored lines you see above are going to cause quite a stir among the various fanboy contingencies — they represent the percentage of “active users” on different consoles in the first half of 2009, according to survey data compiled by Nielsen. As you can see, the Xbox 360 dominated the charts, while the ubiquitously successful Wii came in dead last by a huge margin, ranking below the PS2, original Xbox and GameCube.
Our initial reaction to this data was that Nielsen is high on pot, but we can kinda understand what caused the Wii’s disappointing placement on the list — the chart is tracking the percent of console owners who use their gaming hardware on a regular basis. Everyone and their dog owns a Wii by this point, but very few actually play them consistently, according to Nielsen’s findings. Meanwhile, there’s only a handful of GameCubes out there that haven’t been converted into lunchboxes, and their owners apparently use them a bit more frequently.
If you’re looking for a more straightforward breakdown of console usage, Nielsen also figured the overall usage totals for each console. That chart’s posted after the jump. (You’ll find it slightly above the deluge of inflammatory comments.)
[Via IndustryGamers]
Continue reading Nielsen: 360 has most ‘active users’ in 2009, Wii has fewest
Nielsen: 360 has most ‘active users’ in 2009, Wii has fewest originally appeared on Joystiq on Tue, 11 Aug 2009 14:00:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Continue Reading Nielsen: 360 has most ‘active users’ in 2009, Wii has fewest
Tags: charts, industry, nielsen, survey, Wii / Nintendo
By Mister-X
Continue Reading Nielsen: 360 has most ‘active users’ in 2009, Wii has fewest
July 22nd, 2009 at 12:30am
Under Xbox 360
Don’t freak out, guys. We know how worried you were when we told you that interest in Modern Warfare 2 was waning without the warm embrace of that familiar Call of Duty brand name. According to Nielsen’s Video Game Tracking service, interest in the shooter has substantially improved following the association of Infinity Ward’s work with Activision’s recognizable franchise.
Three different consumer interest fields Nielsen tracked — “Aided Awareness,” “Definite Interest in Purchasing,” and “Total Positive Interest in Purchasing” — increased drastically from the week of July 6 (before the title was modified) to the week of July 13 (post-name change). It’s just like Bill Shakespeare said: “A rose by any other name may smell as sweet, but a rose that’s clearly endorsed by Activision will sell way better.” We’re pretty sure that’s how that goes.
Interest in Modern Warfare 2 spikes with Call of Duty branding originally appeared on Joystiq on Tue, 21 Jul 2009 23:30:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Continue Reading Interest in Modern Warfare 2 spikes with Call of Duty branding
Tags: activision, call-of-duty, call-of-duty-modern-warfare-2, fps, modern-warfare-2, nielsen, poll, title
By Mister-X
Continue Reading Interest in Modern Warfare 2 spikes with Call of Duty branding
