third-party

Nintendo’s Fils-Aime: ‘effectively marketed’ third-party titles can sell on Wii

November 17th, 2009 at 01:30pm Under Wii / Nintendo

Despite slow to non-existent sales for several high-profile third-party Nintendo Wii titles, the company’s US head, Reggie Fils-Aime, still believes that third-party publishers on Nintendo’s console can be successful. Speaking with Kotaku, Fils-Aime says he’s “extremely disappointed” with the lack of major third party games on the Wii. He even goes so far as to say he’s spoken (presumably quite sternly) with “every publisher who makes content that is not available on my platform” about the subject.

When questioned as to why major titles like Grand Theft Auto IV and Assassin’s Creed 2 aren’t headed to his company’s console, he explains it as a measure of long lead times rather than technological inability. “Typically decisions are being made two years prior … and so the decisions two years ago were that those types of games would not be effective on the platform.” And though the subject isn’t directly broached, Fils-Aime remains steadfast that third-party titles can be successful on the Wii … with the right marketing. “High-quality, effectively marketed against our installed base, will sell. Period. End of story.”

It would appear then that Boom Blox, The Conduit, No More Heroes, and a mess of other third-party titles, had some truly ineffective marketing by Reggie’s standards.

JoystiqNintendo’s Fils-Aime: ‘effectively marketed’ third-party titles can sell on Wii originally appeared on Joystiq on Tue, 17 Nov 2009 12:30:00 EST. Please see our terms for use of feeds.

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Scribblenauts achieves noteworthy 194K sales in September

October 20th, 2009 at 08:30pm Under Wii / Nintendo

In its first two weeks on the market in North America, Scribblenauts sold 194,000 units, making it the third highest-selling DS title in September, behind Mario & Luigi and Kingdom Hearts sequels. That’s 105,000 more copies than Grand Theft Auto: Chinatown Wars moved in its first month.

We asked 5TH Cell creative director Jeremiah Slaczka if it met his expectations. “I didn’t have any expectations,” he told Joystiq. “I just hoped it’d do well. It’s awesome for a completely new, original 3rd party IP on DS to do so well.”

Does this strong debut mean a sequel is guaranteed? “Way too early to tell that,” Slaczka said. “We’ve only seen 2.5 weeks of sales.” He told us that Drawn to Life, which went on to break a million worldwide, only sold 40,000 copies in its first month, with one more week of sales in that month.

JoystiqScribblenauts achieves noteworthy 194K sales in September originally appeared on Joystiq on Tue, 20 Oct 2009 19:30:00 EST. Please see our terms for use of feeds.

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Upcoming Xbox 360 update locking out ‘unauthorized’ Memory Units

October 17th, 2009 at 08:00pm Under Xbox 360

Don’t worry, folks — Microsoft knows you really hate those subversive little devils making third-party Memory Units, what with their 2GB and 4GB offerings for the Xbox 360. In an effort to stamp out these Doris Dogooders from your Xbox Live Experience[TM], Microsoft’s Major Nelson announced on his blog yesterday that “When Preview Program members start receiving the Xbox 360 system update next week, one of the changes is that unauthorized Memory Units will no longer work.”

In plain English, this means that any third-party Memory Unit you might have been using will be rendered useless. Mr. Hryb suggests moving any saves on said devices get moved to an authorized one, unless losing access to “stored profile or saves games” simply ain’t no thang for you.

JoystiqUpcoming Xbox 360 update locking out ‘unauthorized’ Memory Units originally appeared on Joystiq on Sat, 17 Oct 2009 19:00:00 EST. Please see our terms for use of feeds.

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MGS Rising levels third-party playing field, Microsoft’s Kim declares

June 17th, 2009 at 12:45pm Under Xbox 360

Someday, we’ll talk about third-party exclusives like the way we talk about car phones, Laserdiscs and troll dolls — a thing of the past. That someday could be sooner than you think, if Microsoft exec Shane Kim is to be believed. “[Microsoft has] said for a long time that a key part of our strategy with Xbox 360 was a level third-party playing field,” Kim tells Gamasutra in a recent interview. “Now we’ve effectively done that with Metal Gear Solid [Rising] coming to the Xbox 360.”

Short of a blank check from Microsoft or Sony — like, what was the asking price for Agent exclusivity, you know? — there’s little incentive for a third-party publisher to release a big-budget game for only Xbox 360 or PS3. It’s possible that third-party exclusives will flourish as small, downloadable games and DLC (though those GTA IV add-ons weren’t cheap for Microsoft), but it’s more likely that they’ll diminish as cheap carnival gamesgeddit? Of course, with Microsoft and Sony designing their own waggleware apparatuses, such low-grade third-party exclusives won’t necessarily continue to be exclusive, either.

Still, Kim argues that “exclusive content is really important.” And so, it’s up to the first-party publishers to essentially unlevel the playing field with their own IPs. “[It's] really not about relying on third parties, because I don’t think that that is sustainable, as we’ve proven,” Kim concludes. “And it’s up to each of us to differentiate on our own.”

JoystiqMGS Rising levels third-party playing field, Microsoft’s Kim declares originally appeared on Joystiq on Wed, 17 Jun 2009 11:45:00 EST. Please see our terms for use of feeds.

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